Tag: Marriage Photography

How online marketing has changed the wedding photography business trends in Kolkata

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Wedding photographers in Kolkata lie and die by whether or not they can book clients and not just any clients, their ideal clients which help to make taking wedding photos a cool experience that can pay the bills. When setting up your own photography business, it is important to be serious about what kind of client you want to work for and direct all of your advertising attention to enticing these types of people. The best photographs come from being able to form a connection with the people you work with and as long as you have the technical image taking skills to go along with it – photography is a fairly easy thing .we feel that we have a valuable voice in the world of marketing photography services because we have seen great attainment in our first year of booking clients and have learned much in the process as well.

Nowadays the online sector has been the most popular platform for the best wedding photographers in Kolkata where there are ample prospects for the marketing of any kinds of business whether its huge or small. There are many good options for the marketing online which changed the wedding photography business trends in Kolkata.

Ways how can one use online marketing to give a company a new dimension :

1.FACEBOOK

Social media has its place when it comes to marketing your wedding photography business. There is a lot of inherent value and FACEBOOK is prime real estate for representing your brand in the online world and capturing the consideration of potential new clients. There are several ways to utilize Facebook as a marketing tool, so let’s take a look below:

  • Facebook Ads

One of the obvious options is running a paid advertisement on Facebook. Through this system, you can directly target even the most niche people.

  • Post photos and tag your clients

One of the best ways to use Facebook is to simply post photos from your recent sessions and wedding .Tagging your client in the images will allow them to sneak peeks of your work ,and will disclose your photograph to their friends + family FB as well.

  • Make a best of folder ,and tag all of your clients

Keeping your facebook account organized will make it easier for approaching clients to look through your work . one simple way to help accelerate this is to make a best of folder.This could be broken down by year if you have been in the business for a while .Only include the absolute best,and remember to tag all of the clients again.

 

  • Share posts on your personal account

One easy way to expand the net of who is seeing your posts is to share your business page posts  on your personal account .

2.INSTAGRAM

INSTAGRAM is really by design made for sharing photography. A large portion of our bookings come from simply posting and experimenting with hastags like Best wedding photographers in Kolkata,Pre wedding photographers in Kolkata, Wedding photographers in Kolkata etc.Some of our favourite clients found us in this way .Instagram is another way to expose your brand share only the best pictures you have ,and  look to  create an uniform image feed so when someone new stumbles upon your work they can get an immediate sense of your photography style .In addition to the regular uploading of photos which again should be the best and highest quality ones you have ,you should take advantage of instagram stories to update regularly in  between your main updates .it is common for us to upload lower resolution images just to showcase what we are currently doing .it provides an ability to provide a more immediate social media update without the pressure to keeping your image feed standardized with your best work.

3. SYSTEMATIZE  POSTING TO SOCIAL MEDIA WEBSITES.

There are many platforms that have been designed to allow you to control all of your social media accounts from one central hub and schedule posts .This has a lot of potential to be useful .There is a substantial time investment to earn how to properly use these tools ,and produce all of the posts to be scheduled weeks or months in advance .one thing to keep in mind if you do decide to automate some of your posting is to still retain some personality .our fear with automation is that it can lead to producing content that is a bit robotic or inauthentic ,which is not a good trade off for more content .

8.CREATING OWN WEBSITE

The best way to control the look, feel and message of your brand online is through your own website .if you do not have one yet, it is absolutely time to set one up. there are many great web hosts out there depending on how much time and money you have to dedicate to creating a web presence. Some of the sites where we can create the websites are GoDaddy.

9.BLOGGING

Going along with your photography business website, it is important to regularly update your website. Pre-wedding photographers in Kolkata are consistently working to refine this process ourselves and admittedly it can be challenging, especially when shooting a lot of sessions and weddings and editing photos non stop all week .still it is important and a critical piece of marketing your business .the way we envision website content and the act of blogging is that they are broken down into different categories:

  • Staple content: these are pieces of content meant to be unchanging on your site. These pieces are often quite long (2000+ words) , really drive home an important topic and tend to take a lot of time to produce.you could consider our wedding photo creators page to be a staple piece of content .
  • Sales content: the next type of content that usually requires a little less time are those articles specifically designed to sell something .while the word “ sales “ can sound a bit frightening ,it is really the major component of running a successful photography business.the sales content we will discuss can be broken down into two categories:

Selling your services – producing blog content to sell your own services is invaluable .a simple type of this content is news when you are booking for a new year of weddings , or letting people know that you are setting up mini sessions for the holiday season. This type of content can run the gamut between long and indispensable ,to short and quick update blurbs.

  • Personal /Brand building content : this is content that might not rank really high in search engines ,or immediately drive sales ,but will help your website to stay current with new updates and will allow you to add more of yourself into your brand.have a section of your blog dedicated to just spilling out updates about your personal and professional life.hopefully its obvious but only share personal things that you would want shared with your target audience and general public as a whole .

The sky is the limit with blogging and it really is what you make of it.another important element is also how all these content can be shared with your social media networks,thus introducing new content there too.

10.LEARN SEO AND APPLY IT

Search engine optimization or SEO  is very important to long term success in marketing your brand online .every search engine is built around algorithms that determine how content is displayed and where different websites and web pages rank.these algorithms take into account the keywords used in article – in the headers ,the body of the text ,the images file names ets and can make or break wether your content is found by prospective clients when searching for photographers in your area .in the world of photography localized SEO is vey much appreciated.

  1. RUN A CONTEST

One of the easiest ways to create some buzz for your business and attract potentially new clients is simply running a promotion like free add ons like a photo album ,discounts in services etc.you can post on facebook to share and like a post to be entered to win a free couple pre wedding shoot or wedding shoot. The hardest part about doing this is finding the balance where you are offering something a prospective client would want ,and where you are not taking a total loss on offering the service.for those just starting out ,this can be an excellent way to get in the door to build a portfolio .

12.PINTEREST

Pinterest ,Inc is a social media web and mobile application company which operates a software system designed to enable discovery of information on the World Wide Web using images . it’s a free website that requires registration to use.users can upload ,save,sort and manage images known as pins and other media content through collections known as pinboards. It is a great platform for the wedding photographers in Kolkata to increase their popularity on a large scale and on a much bigger market.

13.YOUTUBE

No other website has much more worldwide video grip than YOUTUBE. This is a video sharing website which allows users to upload, view, rate, share, add to playlists,report,comment on videos and subscribe to other users .it offers a wide variety of user generated and corporate media videos . so if you create a channel of your own in youtube and regularly post all your events videos ,teasers ,behind the scenes clips and make it more accessible to the viewers and potential customers by showing them directly how you work they can rely more and get a clear idea of what hard work you had to put in every events you get.in this golden time when youtube is at the peak of its popularity it is a great chance to get yourself on the world map of wedding photography.

Best wedding photographers in Kolkata will take advantage of all the avenues available to them.the in-person marketing that comes from making real connections with current clients, potential clients and other vendors and businesses in your area is vital in the photography industry and is complemented by internet marketing that comes with running your own website and keeping up with social media.

 

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Nine Lighting Tips for Wedding Photographers for Capturing Reception

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A wedding in India is the perfect place to by standing some of the eccentricities of India. Globally wedding photographers confess that Indian weddings are indeed among the toughest to shoot. If you ask a Wedding Photographer in Kolkata that how difficult it is to shoot an Indian Wedding.As unendurable as it can get.

When it comes down to it, the reception of any Indian can prove to be the most crucial part of a wedding with the presence of so many variables which is not in your control. You are plunged in a low light scene, provoked to work with the DJ’s light setup, and you have no choice but to adjust. Here are 9 tips to help you overcome any possible lighting hurdles that get in the way of delivering exceptional images to your clients:

  1. Placing Lights according to the situation: Most lighting conditions cause photographers stress due to lack of putting together for the scene they’re shooting in. Place flashes in the far nooks of the banquets, where you know you will need a jolt of light or in areas that require a backlight to pull the subject out from dark backgrounds. Raise them to about 6 feet to keep away from having shadows cast from any of the seated invitees, and zoom them all the way in to prevent any light upset.
  2. Matching the Color of Light: There is no point of adding additional light if it isn’t the right kind. Match your on-camera flash and off-camera flash to the surviving light in the room. Depending on the temperature of the surrounding light (Tungsten, Daylight, etc.), dial in a Custom Color Temperature setting in-camera to balance out the light in your scene.
  3. Customization or Modification of Light Sources: If you have already through step 1 and step 2, then your present job will be setting out the off-camera flashes to create more guided and directional light sources.
  4. Aperture Settings:  The aperture is dependent on which lens you are using but keeps in mind you want a wider aperture to let in more light. It will vary influencing your available in-house light and the power of your camera. In low light, we recommend shooting at around 1/200th of a second, at anywhere from ISO 800-3200.
  5. Bouncing On-Camera Flash: In case you’re in a venue where the ceiling is wooden or painted then you need to make use of your surroundings and find walls or objects to bounce your light off of.
  6. Coordination with DJ for the lighting: Talk to the DJ about which lights will stay continual and which will be added later on throughout the night. As a professional Wedding Photographer in Kolkata cover all your primary shoots so you can focus on creativity and not worry about anything messy.
  7. Controlling Flash: Having a full-featured flash or flash trigger that acts as a master and controls your off-camera flashes gives you the potential to decide when it is necessary to add light to your scene.
  8. Creative Effects: You can use inexpensive LED lights along with flashes to make perfect foreground bokeh to add a bit flare to moment.
  9. Using Direct Flash on Dance Floor: When the dance floor is slowly gradually diminishing down and you find yourself left with three people to photograph, slow down your shutter and use a direct flash to preserve them in motion while sending the background into a blurred agitation.

 

Knowing what lights you need and where they need to be placed will lay the substratum for the rest of your night, so make good use of these 9 tips before your next shoot!

 

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Wedding Photography Lenses to consider for a complete wedding shoot

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In order to deliver a complete wedding photography service, you’re going to need lenses that allow you to capture each of the aspects of every type of photography with artistry and creativity. In a perfect world, we’d have the finances and manpower to haul every available lens to the venue; but in reality, we’re limited to a handful of accessible, high-quality, and versatile lenses. Lenses have already appeared whose image quality would have been marginal or unacceptable in the film era, but are acceptable in the digital era because the cameras for which they are intended automatically correct their defects. Here we’ll speak about some of our favorite lenses which are required for a perfect wedding photography session.

1. 70-200mm f/2.8L IS II USM Lens: It creates a beautiful bokeh (blur) at f2.8, and the compression you get when you’re zoomed in from 150-200mm gives your image a look that’s hard to achieve with any other lens. It also allows you to get in close on the moment without disrupting the moment. It also allows you to capture candids, from the tears at a wedding ceremony to the laughs at a wedding reception.

2. 50mm f/1.2 Lens: It can save the day when the light starts to drop and allow you to bring out the backgrounds. It also, makes you less reliant on your flash, creating a softer, more natural look for your subjects, as illustrated in the following outdoor dance floor picture. The 50mm also allows you to create stunning portraits, as the low aperture creates the shallow depth of field that makes your subject pop off the page and softens your subject’s skin.

3. 24-70mm f/2.8L II USM Lens: This is a critical lens for smaller spaces. For example, a mahendi ceremony in an Indian wedding is commonly held in a living room. The 70-200 would be too close for this situation, and the 50mm would not provide enough versatility, as you typically don’t have too much room for movement.

4. Canon EF 100mm f/2.8 Macro USM Lens: If your bride and groom are spending thousands of dollars on the details of a wedding, they are sure to appreciate you capturing the event in detail. With the 100mm Macro, you can capture detailed shots with the same quality and detail as product advertisements in magazines.

5. 16-35mm f/2.8L II USM Ultra Wide Angle Zoom Lens: Sometimes the 24-70mm lens just isn’t wide enough to capture everything you want. The ultra wide angle helps you capture your surroundings. Venue and landscape shots are also a great addition to your wedding day coverage, as it sets the scene for the day and allows you to take full advantage of the amazing scenery.

So, What do you think? What are your must-have lenses?

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How to Hire Candid Wedding Photography in Kolkata for Your Next Event

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Have you hired a photographer for any of your earlier event? Do you know how a photographer helps you memorize the event passing by? If you have an event coming, and need to hire a photographer in Kolkata, then you have a chance to hire only a candid wedding photographer in Kolkata, who will be your friend to help you capture and memorize your event, be it wedding or wedding ceremony. A wedding without photography is impossible or unbelievable, so you need to hire one that can give you the best photography experience.

Why You Need Wedding Photographer?

This is a very silly question if you ask weeding photography and the reason of this photography, because all types of wedding photographers are not same and all cannot give you the best photography experience. Though, a best type of photographer or the professional photographer can be your choice. A wedding without photography is impossible or unbelievable, so you need to hire one that can give you the best photography experience. This would be your value for money and you will get the photographer of your choice.

How a Photographer Helps You?

When you know photography is nothing but a style or an art then you should only hire the candid wedding photographer in Kolkata that would be your great help for sure. This is a very silly question if you ask weeding photography and the reason of this photography, because all types of wedding photographers are not same and all cannot give you the best photography experience. Though, a best type of photographer or the professional photographer can be your choice. A way which would be the way for you known fact for the photography shot.

Is Affordable Photography for Wedding?

The way you hire the candid wedding photography that way you need to hire a photography but that you need to know whether the professional people you are about to hire would be a professional and experience person, because only an experienced person can give you the best photography experience and that experience would be your choice and can help you in the event. If you have hired one that was not supportive enough or have not given to you the best photography experience then you can hire the another one this time.

Why you need to Hire a Candid Photography?

A very good candid wedding photographer in Kolkata can be your help when you know that you need to know whether the professional people you are about to hire would be a professional and experience person, because only an experienced person can give you the best photography experience and that experience would be your choice and can help you in the event. You can hire a photography professional or a professional photographer that would be your choice, because you even do not know who is going to provide you the service and that service would be helpful for you or not.

 

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