When the world saw the very first photographer, the idea of being able to capture the world as we see it took off promptly. In a relatively short period of time,  film photography evolved from black and white to colour photography. From there, it made motion pictures possible, allowing us to see the world from our couches at home. When the first digital camera was invented little did the inventors know that it would later transfigure the world of photography and media in general. Today, billions of images are captured and shared between people and the number of image recording devices is growing at a rapid, unstoppable rate. There are cameras literally everywhere – in our mobile phones, homes , computers , cars and even in wearables like eyeglasses and watches.We trust these devices to give us a sights of reality ,acknowledged moments of time that we can go back to and review and yet with the fast growth ,ease of access and use of image and video manoeuvring tools . In Indian wedding photography we have been seeing more footage that can twist reality , whether we are looking at popular magazine covers ,internet sites or news media ,the imagery we see is getting harder and harder to trust , since it is being altered ,faked or staged .Media turned out to be a powerful tool to influence and exploite people ,which brings up the question and the importance of integrities in photography .Not only the adulteration in photography ,some photography companies do try to expand their fame by posting fake  online reviews to grab the attention of clients who are more comfortable of choosing best wedding photographers in kolkata for their big day by just reading the reviews . But they get tricked most of the time.

Now if you do some research and find some questions that are somewhat hard to answer ,that how can you save yourself from getting tricked by fake online reviews of photography companies ,best wedding photographers in Kolkata can create a set of ethical rules and  guidelines that should help photographers in indian wedding photography in determining whats acceptable and whats not.

Whether we are the CEO of the company or just an employee of the best wedding photographers in kolkata ,we work so hard to build up our business ,its status, and to gain positive client reviews.Its frustrating when someone attempts to ruin that hard work by leaving a fake review online,and in the age of “ fake news “ and sponsored reviews on Amazon ,this can be a big concern .

Word of mouth marketing (WOM)  is  a powerful asset in our line of work.Its gets people talking and today ,potential customers / clients are becoming more and more likely to trust an online review ( good or bad ) than the word of a brand .

Consumer studies have found that :

  1. 85% of consumer trust online reviews as much as personal references.
  2. 79% of consumers read a fake review in the last year ,but 84% cant always spot them.
  3. 94% were influenced by an online review to avoid the business .

That’s why its extremely important to take time to weed out fake reviews before they can harm our business .


Now we can think that we can understand how much it can affect our business in indian wedding photography  and even our  professional relationship with our client unintentionally . So we have to deal with it.We the WEDDING PHOTO CREATORS  ,wedding photographers in Kolkata can give you  5 simple tips about how to remain unaffected from fake online reviews and how to deal with them.

  1. DIFFERENTIATION OF THE FAKE ONES FROM THE REAL :We have to be able to differentiate between a fake review and a real review .
  2. VICIOUS REVIEW TONE: A genuine review ,even a negative one ,will usually use more moderate language.
  3. GENERAL OR NON SPECIFIC CRITICISMS: Authentic reviews usually provide specific information about the writer’s experience with a business.
  4. HIGHLY INFLATED POSITIVE REVIEWS BY THE SAME PERSON ON THE PROFILE OF ONE OF YOUR COMPETITORS : This could be a tell-tale sign that the reviewer is connected to the competitor .
  5. MULTIPLE POSITIVE REVIEWS OVER A VERY BRIEF SPAN OF TIME :This is a sure sign of a bogus reviewer looking to create promotional buzz.

After we have done identifying the fake reviews ,it is time to report it.

This are the important steps when dealing with the problem and getting it removed as quickly as possible.

Once we have reported it ,it is time to respond to the fake review.it is very natural to feel angry and defensive about a review that isn’t true ,but responding while emotional can miscarry. So we have to give ourselves some time to calm down and formulate a professional reaction .Leaving a well thought out retort to a negative review can help us earn respect and restore our reputation with current and future customers/clients.People are often more likely to look at our reply than the review itself ,so it is important to respond.

Here’s some more tips about what to do while leaving a response:

1.MAINTAIN A PROFESSIONAL IMAGE : Show professionalism and restraint in the tone and nature of the response .

  1. SHARE THE PROBLEM WITH OUR FOLLOWERS: Its better to be transparent and get things out in the open.

3.BOUNCE BACK: After responding ,minimize  any possible damage by burying the fake review under a bunch of great ones.

The most important thing not to do is respond negatively .

Now after responding  it is also important to continue observing our reviews.we have to create a plan for how we are going to maintain and monitor these reviews on a more regular basis.

We the wedding photo creators, wedding photographers in Kolkata are very much loyal and dedicated to our customers /clients and we do our best to create a wonderful chain of moments from their fairytale wedding .So like any other wedding photographers in kolkata we don’t want to tarnish our earned reputation or get distrusted by some online fake reviews .So we have to stand against it professionaly and have to deal with it to keep working with all our efficiency.