Origin and Purposes of Celebration of Valentine’s Day:
Valentine’s Day celebrated on February 14 is discerned as a significant cultural, religious, and commercial celebration of romance and romantic love around the world, although it is not a public holiday in any country. In 18th-century England, this typical celebration adapted into an occasion in which lovers expressed their love for each other by exchanging floral bouquets, offering confectionery, and sending greeting cards etc. Valentine’s Day symbols that are known today contained the heart-shaped outline, doves, and the figure of the winged Cupid.
In India, during the Medieval era, the acceptance of public affection died off. Lovers for different religious background have been threatened and even sometimes there have been honor killings. Public display of affection such as holding hands or kissing is regarded as unacceptable today in India.
Following the economic liberalization in the early 1990s, a new middle class appeared who could afford access to foreign TV channels and card shops. Valentine’s Day became happening and popular among this middle class.
While Valentine’s Day is a perfect time for pictures, most couples don’t think about it. This is where a clever and well-designed promotion as a wedding photographer in Kolkata can make all the difference. With the right promotional designing, coupled with various strong marketing campaigns, you can attract new clients, induce returning ones for post-wedding photography, and spread awareness about your business.
The following tips are intended to help you reflect on these elements, as a type of virtual session.
#1: IN WHAT YOU’RE GOOD AT, PROMOTE THAT
The most important element of a successful promotion is to highlight something you can do well. The types of photos people look for on Valentine’s day may vary. While some might want a posed and planned couple portrait, others may prefer candid shots in a cosy destination.
What is your business known for? Your sensitive eye? Or maybe your creativity and abilities in creating that perfect moment?
When you’re creating your promotional offering as a professional photographer in Kolkata, make sure to include something that will they can take away to a home with them, so they have something while they’re eagerly waiting for edits. Creating such a memorable experience for your client is the most obvious way to bring them back in the future.
2: UTILIZATION OF RESOURCES
Having the perfect background is essential to a memorable photo. Offer a photo shoot at a scenic park or building nearby, with a ride to and from the site. Working with a local restaurant to attain a discount for dinner or lunch to create a truly romantic evening for the couple.
3: IDENTIFY YOUR CUSTOMERS
The needs and preferences of your prospects base can vary depending on regional aspects and even city. While your personal strength as a photographer in Kolkata will no doubt shape your customer base to some degree, really knowing the community, area, and personality of the customer pool in the area will help you to promote perfectly, especially when you’re creating your marketing campaign to generate business.
Regions and urban exposers with younger or more progressive citizens would allow for more daring options, such as lingerie and boudoir shoots.
4: RESOURCES YOU HAVE AS A PHOTOGRAPHER TO CREATE TRULY FUN AND MEMORABLE PHOTOS
Filters, frames, and overlays are some of the most cost-effective ways to create a cute photo. Offering the filters can also allow for mini sessions, allowing you to serve more customers in very less time.
5.RUNNING A PHOTO CONTEST TO PROMOTE YOUR PHOTOGRAPHY BUSINESS
Best Romantic View Contest: Crafted to get people outside and taking pictures, frame this contest as deciding the best “make out” spot or romantic view in your area. As more and more people vote on their favorite spot, your promotion will grow gradually.
Whatever you end up deciding on with your contest, Social Media can help your run it quickly and easily so you can concentrate on growing your business.
We hope the above tips will be effective for your wedding photography business growth during valentine’s day.